Type Study: Trade Gothic


screen-shot-2016-10-24-at-2-58-53-pmI’m researching a few recommended typefaces to see what would fit best with a few upcoming projects. My most recent search was Trade Gothic.

As I was reading through a few different articles, the history was pretty cut and dry. The maker was Jackson Burke in 1948. I wanted to know more about his intentions and any reasoning he may have had behind the typeface, but it was hard to come by. What was presented was how graphic designers have used it and their thoughts towards it.

My favorite quotes about Trade Gothic:

“Trade Gothic does not display as a coherent unifying structure across all members of its family, although this dissonance does adds a bit of earthy naturalism to its appeal.”

“Explaining why he often uses Trade Gothic, designer Tony Leone wrote that Trade Gothic, especially its Bold Condensed weight, ‘is airy in its spacing—especially when set as text—which gives it its pleasing character…it plays well with others—that is, it combines nicely with more extravagant or decadent faces and can serve as a workhorse option with other sans serifs.’”


Author: Miniature Ray


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s