On Web Typography

“So, if mammoth type or images are surefire ways to pull in a reader, why don’t we stuff our pages with them? If you think about it, that type and image are so alluring because they’re unique. If we bombarded the page with more images and an army of big headlines, each would bear the same weight and cancel out any contrast. Without contrast, we don’t have hierarchy, and without hierarchy, the typography feels indistinguishable and our readers are left without a map.”

—Jason Santa Maria On Web Typography

One thought on “On Web Typography

  1. Excellent quote and something to remember for all design discussions with stakeholders who want to turn everything up to eleven. Thanks for capturing it.

    Like

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