In an excerpt from Know Your Onions, How to think like a creative, act like a businessman and design like a God, De Soto wisely advises, “The viewer should be motivated to ask themselves these three questions. These questions should underpin the principles of your design: What’s that? Where do I find out more? What do I do now?”
So far, this book has been very practical in giving advice about working on paper first, creative brainstorming, working with printers and clients, setting up documents correctly for printers, etc. I am only halfway through it, but look forward to seeing what else the author will touch on.
The book itself is nicely designed too. The cover is kraft cardboard which makes it feel very approachable and down-to-earth. The orange binding psychologically gears you up for creative thinking, and once inside, the page layout is designed in a way that makes it easy to read and digest the information.