I am learning the process of art direction, which has turned out to include a ton of research. I was given the task to create a poster for an event, one that includes information, and not just purely an artistic or illustrative depiction.
Beginning with what inspires me, I jotted down a few basic concepts. Beginning with Japanese related things, such as Japanese festivals, Japanese in Arizona … I realized I was focusing on a bigger political issue at hand. I hadn’t made the connection yet to the political and social climate we’re experiencing today, but I was developing a stronger and stronger distaste for something we had done as a nation some 75 years ago.
After talking through the concept with my design team, my design lead mentioned that I should try connecting the event of those many years ago with something we’re experiencing today in the U.S. I decided to create a human rights poster.
Realizing what I wanted to do was a bit out of my comfort zone, but I pushed for it anyways. I wanted to challenge myself as a person and as a designer. So here we go.
Through this process, I’ve realized how cowardly I am as a person (and citizen), as well as realizing the pain in design, saying what you want to say but knowing it may not be the best design solution.
Through the struggle, I want to push on in hopes my knowledge of the world will turn to action, and my skills as a designer will be sharpened—even if a little at a time.
My basic process:
- Research topics of interest
- Hone in on topic and gather supporting evidence, quotes, resources, talk to people who have a deeper understanding of the topic or similar topics
- Brainstorm again, draw up many sketches and layouts
- Typography research (I used fontsinuse.com)
- Pick best quotes and most powerful facts
- Start designing
- Critique from team, help from copy writer
- Keep designing and refining
- Critique from team and copy refinement
- Final design (or repeat last couple of steps until ready)
Layouts and revisions:
Once I get to that “Final Design” step in my process, I’ll make sure to share with you here. Thanks for reading. –R